Why Does My Website Show That It's "Not Secure?"
Recently, Google began marking some sites as “Not Secure,” which isn’t necessarily important to your visitors, but most of them won’t know that.
Instead, you run the risk of scaring them off, forcing them to your competitors, whose sites don’t display the warning.
Chrome Was The First Browser to Implement "Not Secure," But it Won't be The Last
Google was the first to implement the “Not Secure” warning, and that’s a big deal, since the majority of internet users today (the majority of your customers & prospects) use the Chrome browser.
It’s a safe bet the others will follow Chrome’s lead sooner, rather than later.
How Do I Remove The "Not Secure" Warning From My Website?
It’s impossible for anyone to answer that without first going-through your site to see its content, and what platform it’s running on.
In most cases, you can upgrade to a free secure certificate, and that’s when the work begins.
Next, every URL on your site (the old “Not Secure” http:// ones) need to be redirected to their new (https://) equivalent, since they’re considered different URLs by the search engines. In addition, all of the embedded resources in your site need to be referenced by their secure URL, including images, videos, and fonts. Also, you want all of your website’s visitors to be routed to your new (secure) version by default.
How long that takes, and what the work will cost can vary quite a bit. For example, a WordPress site can (usually) be made secure rather quickly & easily, whereas a manual (hand-coded) site can be much more time-consuming (especially one that embeds external resources from non-secure sources).
But the good new is, we’re happy to take a look, and give you a free, no-obligation estimate.